| Search
Engine Optimisation
The most successful strategy to enable
your target audience to find you on the Internet today
is Search Engine Optimisation (SEO). Search engines
and directories generate over 90% of Web traffic by
users who are trying to search the Web for information
and services. Web site pages must be optimised to ensure
that top search engines and directories can drive the
greatest amount of traffic to your Web site. Our ultimate
goal is to bring you high volumes of targeted traffic.
To ensure your Web site maintains
it’s positioning on each search engine, continued maintenance
should be performed on your site along with continuous
monitoring of search engine performance. Our Search
Engine Maintenance Plans are designed to maximize search
engine registration, ongoing site monitoring and reporting,
and periodic re-optimisation if necessary. Key phases
of this strategy are Keyphrase Analysis, Content Analysis,
Search Engine Submission and Performance Management.
Each site is registered manually with the major search
engines and directory listing services (e.g. Yahoo,
MSN, ODP, etc.)
We start by developing an appropriate
search engine marketing strategy for your company. This
includes:
- Determining the most appropriate
search phrases for your company.
- Researching the effectiveness of
the search phrases.
- Determining and eliminating technology
barriers within your Web site.
- Composing strong, effective titles
and descriptions for your Web site.
- Writing and editing compelling
"search engine friendly" content.
- Reviewing and recommending link
arrangements.
- Handling Search Engine and Directory
submissions
- Ensuring Ongoing performance management.
Researching Search Phrases.
The first step in developing an effective search
engine positioning strategy is to conduct a thorough
research of key word phrases appropriate for your business.
Many times the words or phrases you may think are most
appropriate may not be the actual search terms people
are using to find your products or services.
Using the WordTracker service, we
are able to research and identify the best key phrases
to use when optimising your Web site. Statistical analysis
is performed around the number of searches conducted
on the Internet for desired key phrases and the number
of competing Web sites for those key phrases. We use
this analysis to determine which key phrases will bring
the most effective and targeted traffic to your Web
site. Without proper knowledge and research of your
search terms, you will enter the world of Internet search
engines and directories blindfolded.
Determining Technology Barriers.
Most Web site developers do not understand the ins and
outs of Internet marketing and search engine optimisation.
Therefore, many Web pages are designed and programmed
with inherent roadblocks that affect search results.
We can help you identify these roadblocks on an existing
Web site and provide recommendations on how to fix these
barriers for more effective optimisation.
Of course, it's always best when we
can help you develop your Web site from the beginning
so it is designed and programmed with effective search
engine positioning and optimisation from the beginning.
We will always consider Internet Marketing strategies
when we design and develop a Web site for you.
Writing Effective Content
and Meta tags.
Having compelling content that is optimised for your
search phrases is paramount to your positioning success.
We will review your existing content and make editing
recommendations designed to improve not only your positioning
but also the overall theme of your Web site. Many companies
have the misconception that they should have very little
content on their Web site. Nothing could be further
from the truth!
People who are searching the Internet
are looking for information. A picture may be worth
a thousand words, but it normally won't answer the questions
people have on the Internet. In fact, one of the number
one reasons people leave a Web site is because they
cannot find the information they are looking for on
that site.
We can help you edit existing content
or you may choose to have us do the copy writing for
you. Either way, we will help you employ proven methods
and strategies for effective optimisation.
Search Engine and Directory
Submissions.
Submitting to search engines such as Google, MSN, and
AOL, and directories such as Yahoo!, Looksmart, and
ODP, can make a huge difference in the success of your
Internet Marketing plan.
Directories do not accept Web sites
in the same manner as Search Engines. Understanding
the important aspects of what Directories are looking
for and what they will and will not accept helps to
ensure your listing will be accepted. Directories do
not guarantee acceptance into their category listings,
even when you have paid $299 for the review!
When you are accepted into a Directory
such as Yahoo!, it is also important that your title
and description is one that will help in your SEO efforts.
Once your Web site is accepted into Yahoo! with a particular
title or description, it is extremely difficult to change
your listing if you are unhappy with the results. Therefore,
getting it right the first time is paramount to your
success.
It is also important to correctly
submit your Web site to the major Search Engines. Some
believe that you can auto submit your Web site through
various software programs. Most of the major search
engines heavily frown on this method. In fact, several
have set up submission methods that ensure manual submission.
We will always manually submit your Web site to the
search engines to make sure your site is handled with
the utmost care.
Bottom Line -Cost Effective
Marketing with Proven Results.
When reviewing your overall Marketing efforts, search
engine optimisation is one of the least expensive marketing
programs available. The key is working with a company
with proven results.
Our clients consistently rank in the
top 20 on most of their search phrases within the major
search engines and directories. In fact, top 10 results
are the norm! Rankings will vary among each search engine
and directory. Various search phrases will normally
rank well in some engines while other phrases will do
better in others. Directories and search engines have
their own algorithms that determine rankings. The key
is to develop an overall strategy that will allow you
to obtain high rankings in the majority of the major
search engines and directories. Our proven methods and
expertise will provide the results you are looking for.
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